http://ejewishphilanthropy.com/inside-perspective-on-young-philanthropy/ Connect. Educate. Innovate. Sat, 11 Feb 2012 12:13:22 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://ejewishphilanthropy.com/inside-perspective-on-young-philanthropy/comment-page-1/#comment-71988 Daniel E. Levenson Wed, 19 May 2010 19:00:17 +0000 http://ejewishphilanthropy.com/?p=10968#comment-71988 Ms. Brooks is quite right in her assessment that social media (and online marketing in general) is a useful tool, but also one which needs to be used correctly in order to be effective. Her point about not overwhelming your target audience with a torrent of electronic messages, whether it be via facebook , email or twitter is also an astute observation. The idea that we can encourage philanthropy at a young age also rings true with me – I know that watching my own parents engage in a variety of volunteer activities, from collecting food for the annual Yom Kippur collection at synagogue to sitting on the boards of non-profits, has inspired in me a sense of the importance of giving back. I’m not quite sure, though, that it’s accurate to say that the present generation of young philanthropists are only interested in a “thank you,” we may not want or need to be wined and dined by an organization, but in my experience, both working to help raise funds for non-profits as well as when I make a donation, people want to have some kind of connection to how the money will be used and to better understand how the organization functions. I would suggest that organizations keep this in mind as well in their development work. Ms. Brooks is quite right in her assessment that social media (and online marketing in general) is a useful tool, but also one which needs to be used correctly in order to be effective. Her point about not overwhelming your target audience with a torrent of electronic messages, whether it be via facebook , email or twitter is also an astute observation. The idea that we can encourage philanthropy at a young age also rings true with me – I know that watching my own parents engage in a variety of volunteer activities, from collecting food for the annual Yom Kippur collection at synagogue to sitting on the boards of non-profits, has inspired in me a sense of the importance of giving back. I’m not quite sure, though, that it’s accurate to say that the present generation of young philanthropists are only interested in a “thank you,” we may not want or need to be wined and dined by an organization, but in my experience, both working to help raise funds for non-profits as well as when I make a donation, people want to have some kind of connection to how the money will be used and to better understand how the organization functions. I would suggest that organizations keep this in mind as well in their development work.

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