Fundraising Dips in 1st Quarter
The Target Analytics Quarterly Index of National Fundraising Performance compares trends for key fundraising indicators among 79 organizations, including over 35 million donors and more than 66 million gifts totaling almost $2 billion in revenue.
Key metrics include:
- The median average gift was $38 in Q1 2009.
- The median revenue per donor was $47.
- The median average gift decreased by 2.4%
- Retention rates decreased by a median 1%.
- Reactivation rates fell by 6.5% compared to Q1 2008.
You can download the summary of findings and list of participating nonprofits that submitted data for the Index by following this link: 2009 First Calendar Quarter Results.