Comments on: Federation Must Lead By Learning http://ejewishphilanthropy.com/federation-must-lead-by-learning/ Connect. Educate. Innovate. Thu, 24 May 2012 14:12:08 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Elaine Fogel http://ejewishphilanthropy.com/federation-must-lead-by-learning/comment-page-1/#comment-42337 Elaine Fogel Fri, 13 Nov 2009 02:15:34 +0000 http://ejewishphilanthropy.com/?p=2928#comment-42337 Jerry, I applaud this approach as it breaks away from the very comfortable position many nonprofits used to have - "But we've always done it that way." What you describe is a more "customer"centric philosophy. "We can increase our market share with this demographic if we take the time to really understand their motivation and cultivate their interests." This approach applies to all generations and demographics. When you research your segments, understand what motivates them and what their challenges are, only then can you begin to meet THEIR needs and engage them. The gifts may take longer to arrive, but the investment is for the long-term. Jerry, I applaud this approach as it breaks away from the very comfortable position many nonprofits used to have – “But we’ve always done it that way.”

What you describe is a more “customer”centric philosophy. “We can increase our market share with this demographic if we take the time to really understand their motivation and cultivate their interests.” This approach applies to all generations and demographics. When you research your segments, understand what motivates them and what their challenges are, only then can you begin to meet THEIR needs and engage them. The gifts may take longer to arrive, but the investment is for the long-term.

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