from Katya’s Non-Profit Marketing Blog:

Failing wisely this fundraising season

This is not a terribly original thought, but it’s certainly a critical one: failure is how we learn.

There are times when you will fail as a fundraiser. You will fail as a marketer. You will think you know your audience, you will be certain you know your message, and you will be wrong.

Your audiences aren’t necessarily rational, they aren’t necessarily consistent, and they aren’t necessarily predictable.

Welcome to the imperfection that we all exhibit – and face.