Economy’s Impact on Solicitations

The signs of an economic downturn continue as a new study shows that donations made in response to direct-marketing appeals are growing at a considerably slower rate than in past years, according to a new study reported on by The Chronicle of Philanthropy.

Direct-Marketing Appeals Produced Sluggish Results Last Year
By Elizabeth Schwinn

“The signs of an economic downturn continue as a new study shows that donations made in response to direct-marketing appeals are growing at a considerably slower rate than in past years, according to a new study of many of the nation’s biggest charities.

Direct-marketing donations to 70 charities grew by a median of 1.5 percent, meaning that half the groups achieved greater increases and half fared worse. Organizations did not keep up with the 4-percent rise in inflation or the 2006 increase of 2.8 percent.”

Read the complete article here.