The director of the Israeli NPO/NGO is more often than not quite uninterested in having one of his serfs busy improving procedures, advancing workflow procedures, or promoting active marketing strategies – he paid him to raise funds, his title is “fundraiser”, and that is what he is expected to do. …and nothing else!

With not a little pinch of irony, this stereotype director will quite happily accept the advice of some external guru – pro-bono or for a considerable fee – who will then be considered the be-all-and-end-all, being a professional in that particular field, according to their business card.

I do not mean to insult the consultant, but I do mean to echo what Stephen clearly paints as the Resource Development Professional as a comprehensive service provider acting from within the organization.

I support this model, as I support wholeheartedly phasing out use of the title “fundraiser”, an antiquated notion that has already been replaced by “Resource Development Professional”

In both the Hebrew and English versions of the Charter of Ethics that will be adopted by the fledgling Israeli Association, the decision has already been taken to use the more relevant terminology in order to promote its implementation.