Proving that social media can be used to raise significant funds for nonprofits is “the brass ring” that every nonprofit utilizing social media wants to reach. But it is quite an elusive brass ring! There are a number of challenges to overcome before social network fundraising is as easy (and fruitful) as email donation solicitation, offline donation appeals, or the “donate now” button on the website. On the other hand, social network fundraising … [Read more...] about What Are the Challenges to Social Network Fundraising?
Using Technology Wisely
A recently conducted social media survey of nonprofit organizations in North America has found that 91% of respondents raise funds online, but only 58 percent of those nonprofits cite fundraising as a goal for using it. Conducted by Sage North America, the survey results list “sharing our story,” building a community, public relations and donor engagement/retention - not raising funds - as the nonprofits’ top reasons for engaging in social media. … [Read more...] about Do You Engage in Multiple Touch?
Part of being a smart and effective marketing organization requires creating easy ways for people to find you even if it's not you they are looking for. Most people search online to get information - not specifically for your organization but to find a solution to a need. Someone searching the web might be looking for a Jewish pre-school program or hospice services, or how and where to do volunteer work in your community, or simply to find a … [Read more...] about What are Your Key Words? Do You Know?
Did you have parties before eVite allowed you to invite people for free online? Did you pay your bills before banks offered you online banking? Of course you did. The technologies only made the processes cheaper and easier. Similarly, your organization has been fundraising and building relationships with donors and prospects for years, even before the computer! Stewardship - like cultivation - is really about relationships. Technology will … [Read more...] about Using Technology for Stewardship
In an earlier post, I wrote about the increasing number of free High Holiday prayer services that had blossomed around the country this year including the Jewish Television Network's virtual Kol Nidre service which was offered online. I received several comments about that blog from people who decried the loss of community such isolated prayer would promote. Jay Sanderson, the CEO and Executive Producer of Jewish Television Network and soon to … [Read more...] about Virtual Prayers Answered