What are the three most effective social-media tools for online marketing? I recently posed that question to a full-time practitioner of marketing via social media, and I wasn’t surprised when she said the top two are Twitter and Facebook. But I didn’t expect her to mention the one she put in third place. It’s not Digg or StumbleUpon or Reddit or del.icio.us. It’s Wikipedia. Everyone knows Wikipedia as a reference source of gargantuan … [Read more...] about The Wikipedia Secret
Using Technology Wisely
Facebook’s US audience grew by 8.6% in September to 88.3 million uniques Women over 45 showed strong growth in September Nearly 50% of Facebook users in the US today are over 35, and nearly one-fifth of all US Facebook users are over 45 image source: Inside Facebook … [Read more...] about Facebook’s US Audience Continues to Grow
from NTEN, the Nonprofit Technology Network: The State of Online Fundraising The last three months of the year represent a critical time for the fundraising efforts of nonprofit organizations. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. In fact, the end of the calendar year is also a significant source of the funds raised online for nonprofits. ...The … [Read more...] about Oneline Fundraising: One Size Doesn’t Fit All
Twitter is hot - or so we're told. Is it right for your organization? If so, are you utilizing the technology in the best way possible? Here is Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors and demonstrating how this technology can be used to build community, increase engagement and fundraise. Twitter 101 For Nonprofits View more presentations from frank barry. … [Read more...] about Twitter 101 For Nonprofits
We've written about this before and will continue to remind you. If you fundraise online in the U.S. this is mission-critical information. Brief, and to the point: 40 states now have official legislation regarding charitable solicitation; 37 States and DC accept the Unified Registration Statement (URS) . Be certain you understand the requirements in all states where your organization solicits philanthropic support. … [Read more...] about Raising Money Online: Are You Required to Register?