A recently conducted social media survey of nonprofit organizations in North America has found that 91% of respondents raise funds online, but only 58 percent of those nonprofits cite fundraising as a goal for using it. Conducted by Sage North America, the survey results list “sharing our story,” building a community, public relations and donor engagement/retention - not raising funds - as the nonprofits’ top reasons for engaging in social media. … [Read more...] about Do You Engage in Multiple Touch?
Using Technology Wisely
Part of being a smart and effective marketing organization requires creating easy ways for people to find you even if it's not you they are looking for. Most people search online to get information - not specifically for your organization but to find a solution to a need. Someone searching the web might be looking for a Jewish pre-school program or hospice services, or how and where to do volunteer work in your community, or simply to find a … [Read more...] about What are Your Key Words? Do You Know?
Did you have parties before eVite allowed you to invite people for free online? Did you pay your bills before banks offered you online banking? Of course you did. The technologies only made the processes cheaper and easier. Similarly, your organization has been fundraising and building relationships with donors and prospects for years, even before the computer! Stewardship - like cultivation - is really about relationships. Technology will … [Read more...] about Using Technology for Stewardship
In an earlier post, I wrote about the increasing number of free High Holiday prayer services that had blossomed around the country this year including the Jewish Television Network's virtual Kol Nidre service which was offered online. I received several comments about that blog from people who decried the loss of community such isolated prayer would promote. Jay Sanderson, the CEO and Executive Producer of Jewish Television Network and soon to … [Read more...] about Virtual Prayers Answered
This is an in-depth analysis about how one organization used Facebook Events to tie online and offline organizing, and how it transformed the organization in the process. Sviva Israel utilizes community organizing techniques and social media to stimulate real world action and create environmental awareness. I don’t know of any other group that has mastered the art of the Facebook Event to this extent. It is my pleasure to feature for this Blog … [Read more...] about How a Facebook Event Transformed an Organization