What Makes A Killer Social Media Press Release?

Last week, I received an absolutely incredible press release; a vivid, kinetic preview of an event, the ROI Summit, entitled “The Future is Here.” The ROI social media press release (SMPR) included photos, a twitter pitch, recent news, online resource links, featured Summit participants, videos, and of course…the pitch. Toby Dershowitz, of The Dershowitz Group, was kind enough to talk about how the company crafted the SMPR, best practices, how to measure the success of a SMPR, and predictions about the future of the social media press release. What did you want to feature in the ROI social media press release? We wanted to highlight three things: The vision of Lynn Schusterman, who has made the ROI Community her signature philanthropic project. The members of the ROI network – their... Continue Reading

How Google Works

Have you ever wondered how Google indexes pages and returns search results? Take a look at the infographic below (click the image for a larger version). h/t Big Duck NYC Infographic by PPC Blog [Translate] Bookmark:  Read More →

Social Media for the 50plus Crowd

AARP commissioned a national telephone survey of the 50+ population to gather information on this age group’s use of social media and technology and thereby better serve all Americans age 50+ through its website. Key findings revealed: Two out of five (40%) adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet. The majority of those 50+ who access the Internet do so from a desktop computer (57%). One-quarter use a laptop (26%), 4 percent use smartphones/blackberries, 4 percent use mobile phones, and one-quarter (27%) do not access the Internet. Approximately one-quarter of all those 50+ use social media websites (27%) with Facebook being by far the most popular (23%). [Translate] Bookmark:  Read More →

Measuring the Effectiveness of Your Online Communications

by Laura S. Quinn Are your online communications working? How can you tell? In this article, we talk through four types of measures – Views, Followers, Engagement, and Conversion – that help you track your efforts to see if they’re worthwhile. Chances are, your organization has a website. Perhaps you also send out broadcast emails, or maintain a blog, Twitter or Facebook account. Is the effort you’re putting into online communications working? How can you tell? Determining the effectiveness of online communications is not a trivial process. Like any kind of marketing, results can sometimes be difficult to quantify directly. But there are four types of things you can measure, however. How many people are actually looking at the information you’re putting out there? How many people... Continue Reading

Who’s Blogging Today

With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who’s writing it. from Mashable: Look Who’s Blogging [STATS] Bloggers, on the whole, are young – but not too young, according to a report from research company Sysomos. That’s right, the voice of the Internet, for the most part, is aged 21-35. This information isn’t particularly surprising, given the fact that people in this age bracket grew up during the blog boom – which started roughly seven years ago, according to Sysmos – but it does show an interesting striation in terms of where people are on the web. The report culled more than 120 million blog posts for information. According to a rep, “The demographics –... Continue Reading

10 Trends in Sustainable Social Media

A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,” I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters): 1. A deeper understanding of what sustainable social media means. Sustainable social media is not about creating a Facebook page so people can find you, or tweeting your blog posts automatically, it’s about long term engagement. Sustainable social media means creating conversations, really listening to your stakeholders’ needs, bringing stakeholders into your company for their input, and creating long-term strategies for deeper two-way engagement. If you have a deeper understanding of what sustainable social media means, you’ll... Continue Reading

The Decline of the Homepage

by Gerry McGovern More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage. Another technology website had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent. One of the largest websites in the world had 25 percent of visitors come to the homepage in 2005, but in 2010 only has 10 percent. People don’t vaguely browse on the Web. When was the last time you arrived at Google... Continue Reading

Hashtag Metrics that Strengthen Relationships

by Florence Broder Thought you had all your Twitter metrics covered between the bit.ly and ow.ly stats? Have you already ventured to Twitter Counter and Twitalyzer as well? Well now there is a new way to measure your Twitter hashtags with What the Hashtag. This site is a hashtag encyclopedia that utilizes wiki technology, allowing you to create entires for all the hashtags you use for your organization. No doubt you have seen #tcot on your feed and didn’t necessarily know what it stood for. But now you can you can look it up: #tcot. By creating an entry on What the Hashtag you accomplish a number of critical goals: Defining commonly used terms for your audience; Measuring use of the hashtags over a 7-day period; Tracking other Twitter users who use the terms; Adding links to related hastags... Continue Reading

Privacy Risk is Real

Highlights from recent media coverage of privacy-related incidents and trends shows increased risk for the nonprofit sector related to privacy. Many nonprofit leaders aren’t prepared to deal with this issue and that could mean dire consequences should the proper safeguards not be in place and a breach or theft occur. from NTEN, the Nonprofit Technology Network: Calling All Nonprofits: Its Time for a Privacy Upgrade More and more, nonprofits rely on technology to fulfill our missions. We connect with members using e-mail and social networking, carry out research on search engines and Web sites, and use online services to purchase supplies and produce and store documents. And our members also rely on technology to take part, booking reminders in online calendars or using GPS-enabled cell phones... Continue Reading

The NTEN 2010 Conference: Lessons Learned

Two Jewish Agency attendees weigh in on the recent NTEN 2010 Conference. by Florence Broder and Ziva Haller Rubenstein This year’s Nonprofit Technology Conference in Atlanta was a buzz: continuing many of the trends from the SXSW conference, and the seminars and the energy of the participants did not disappoint. Early on, five key areas emerged as critical parts of keeping nonprofit organizations on top of its e-philanthropy initiatives as well as way to be interactive with online communities. 1. Metrics and ROI Most organizations already have a presence on social networks like Facebook and Twitter but that is no longer enough. It’s now time to become more strategic in undertstanding your audience through metrics analysis. Believe it or not, it’s time to go back to basics, that is, Google... Continue Reading

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