Hot Off The Press - being released later today: In the for-profit dot.com world, the bottom line is easy to measure — it comes down to dollars and cents. For nonprofit organizations, success is more difficult to define. How many people were educated? Informed? Served? Engaged? Activated? How much money was raised? Did legislative policy change? Corporate policy? Public opinion? The eNonprofit Benchmarks Study is the first of its kind … [Read more...] about eNonProfit Benchmarks Study
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According to a new survey of arts patrons, an increasing number are reading e-mail on their phones. E-mail marketing now has to fit the screen of an iPhone as well as a laptop! Make sure your messages are keeping up with the preferences of your customers. More at Patron Technology Blog. … [Read more...] about Small Screens, Large Impact
Has your non-profit taken the the next step and started posting to a blog? If so, do you find yourself looking for readers and subscribers? The same fundraising principle that advocates putting the donor first can also be applied to blogging. Blog about subjects that your potential readers/donors are interested in. In the words of David from JournalMarketing, "Promote yourself by shutting up" ... not literally of course, but this means … [Read more...] about Putting The Donor First: Blogging Edition
Or, do all organizations with a blog need a policy? How do you determine when a nonprofit blogging policy is needed? How do organizations create policies? Here's a story from behind the firewall of a large nonprofit organization - the names and particulars have been changed - but here's how the blogging process unfolded: As the organization's blogger, I facilitated creating the policy. There was/is a lot of fear about encouraging the use … [Read more...] about Do You Have a Blog Policy?
Several weeks ago we wrote about a special Purim Solidarity Rally for Israel. What was unique about this event was your ability to participate from wherever you were; in other words it was going to occur on-line. Now that the rally has passed, we asked Eli Feldblum (one of the event architects to tell us about the specific results and provide us with some background into using social media for philanthropy. “Word of mouth” has long been … [Read more...] about Social Media for Social Causes