If you are not familiar with our Resource Library, have a look. We developed this section as a way to assist you in connecting with others, reaching a greater audience and keeping current on the newest tends. We also encourage you to check back often as new links are added on a regular basis. 3 Ways to Kill & Reinvent Your "About Us" Page Some of the most tantalizing metrics, for example, like number of impressions don't usually tell you as much as something more obscure, such as how long someone spent on your site and your top "exit page" - that is, the page that someone looked at last before leaving your site. Among those hidden metrics are the amount of people who visit your site and end up quite rapidly on your About Us page. 6 Ways to Constantly Produce Quality Blog Content Are … Continue Reading
The Decline of the Homepage
by Gerry McGovern More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage. Another technology website had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent. One of the largest websites in the world had 25 percent of visitors come to the homepage in 2005, but in 2010 only has 10 percent. People don't vaguely browse on the Web. When was the last time you arrived at … Continue Reading
How to Structure Listservs
from Frogloop: Tips for Managing and Engaging Online Communities Before Web 2.0 took over the world, people were part of smaller online participatory communities called listservs. Remember them? Though not as sexy as Twitter, people are still active on listservs and they continue to be valuable tools for nonprofits and community groups to connect with people who are passionate about discussing issues, sharing resources, and engaging in thoughtful and sometimes heated debates. Yet even after all these years, many organizations still haven’t mastered how to use listservs in building successful and engaging online communities. … Continue Reading
Five Steps to Creating a Mobile Campaign
If nonprofits found a silver lining behind the Haiti catastrophe, it was learning how fast a mobile campaign can raise a lot of money in a hurry. Jim Manis, chairman and CEO of the Mobile Giving Foundation in Bellevue, Wash, suggests that it takes about two weeks to create a mobile campaign. Manis says that there are five steps to setting up the campaign: Nonprofits must apply for an NPO application package from the Mobile Giving Foundation. The application is a series of questions that ensure that the organization meets federal and state laws and operates with transparency. There is a one-time application fee of $350. Mobile Giving Foundation reviews the data and notifies wireless carriers that the organization has been approved. Once approved, an organization is given a short code … Continue Reading
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