Once upon a time, there was no place to go where you could steal terrific fundraising ideas and not get sued. Well, things have changed in the 21st Century. And if you haven’t yet taken advantage of the awesome array of great stuff on the Showcase of Fundraising Innovation and Inspiration (SOFII) at sofii.org, you haven’t yet left behind the 20th Century. You can get a fair idea of what’s in store for you on this extraordinary Website from this screen capture of a portion of SOFII’s home page: There’s a ton of innovation and inspiration on SOFII. Check it out! … Continue Reading
The Evolution of Fiscal Sponsorship
from Nonprofit Law Blog: Fiscal Sponsorship is Maturing as a Field As the field has matured, donors, foundations, and other grantmakers have become increasingly confident in making gifts to projects through responsible fiscal sponsors. In fact, a gift to a strong fiscal sponsor ... may provide greater comfort to a funder than a gift to an independent charity without a comparable administrative infrastructure and professional team of financial and human resources experts focused on compliance. Among the best practices adopted by such fiscal sponsors: The fiscal sponsor fulfills all legal, tax and regulatory requirements of philanthropic and charitable nonprofit organizations and complies with the letter and the spirit of all laws. The fiscal sponsor manages all funds, assets and other … Continue Reading
Surprising Facts About the Nonprofit Sector
Many people are surprised to learn of the significant role that nonprofit organizations play in our world. Nonprofits in the U.S. generate $1.1 trillion every year, which is more than the entire economies of Saudi Arabia and Sweden combined. Nonprofits have strong brands and get important work done. Know Your Sector was designed as a free resource for nonprofit employees and donors to help them understand the scope of their sector. … Continue Reading
Some New Links
One-Page Social Media Strategy Overwhelmed by the task of developing a social media strategy for your non-profit organization? Don’t know whether you ought to “friend” or “like” or tweet” to get the best mileage for your message in the social networks? Jumpstart the planning process with this smart one-page Social Media Strategy Worksheet. Online Marketing Guide for Nonprofits Online marketing is no longer optional for nonprofit organizations. Even the smallest and most local nonprofit must reach out to the public through an online presence. Email Dominates on Mobile Does your nonprofit know how many of its supporters read action alerts and fundraising appeals on their smartphone? It’s probably a lot more then you think. Ten Must-Know Email Marketing Metrics Every … Continue Reading
Cut the Fluff
from NetWit's Think Tank: 23 Simple Tips for Turning Good Web Pages into Great Ones You may have inherited a vast pool of web content written “before your time” … or you frequently receive lengthy “expert” articles and other contributed pieces to add to the web site you now manage. Not every expert who contributes to a web site is also an expert in writing for the web. Fortunately, in most cases it’s easier to “clean up” existing writing than to create the original piece. Here are a few key ways to edit that web copy and turn the material that you have into great web copy. … Continue Reading
4 Steps to Online Fundraising Success
A presentation for the Association Foundation Group by Allyson Kapin, Founder of Women Who Tech and Partner at Rad Campaign and Jocelyn Harmon, Director of Nonprofit Services at Care2. The art and science of fundraising online View more presentations from JocelynCHarmon. … Continue Reading
How to Easily Take Donations Online
from Idealware: How to Easily Take Donations Online What tools can help you collect donations via credit card through your existing website? With a number of excellent options that allow even small nonprofits to accept credit card donations on their website - such as Click and Pledge, Network for Good, QGiv, and GiftTool - there’s no reason for any nonprofit to consider online donations out of their reach. Remember, of course, that donations won’t come pouring in just because you can take them online. Think carefully about how you will encourage potential donors to go to your website. How will they know that online donations are an option? How will you ask them to give? How will you integrate your online donation capacity into your direct mail and offline campaigns? How will you … Continue Reading
The Decline of the Homepage
by Gerry McGovern More and more customers are going straight to specific pages on your website, rather than the homepage. In 2003, 39 percent of the page views for a large research website were for the homepage. By 2009, it was down to 19 percent. In one month in 2008, of the 70,000 page views a technology site received, 22,000 were for the homepage. For the same month in 2010, of the 120,000 page views the site received, only 2,500 were for the homepage. Another technology website had roughly 10 percent of page views for the homepage in 2008, and by 2010 it was down to 5 percent. One of the largest websites in the world had 25 percent of visitors come to the homepage in 2005, but in 2010 only has 10 percent. People don't vaguely browse on the Web. When was the last time you arrived at … Continue Reading
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