Social media is FUN. You get to make new friends. And pass along really interesting information. You get to ask others to help you change the world and support your cause. You meet all sorts of wonderful, generous people. But what are you really doing? You are creating gathering places, living rooms for discussion, kitchens for cooking up ideas, in order to develop real stakeholders. Social media is, after all, an engagement strategy. You want to … [Read more...] about Don’t Start What You Can’t Maintain: The Back Side of Social Media
I had a number of conversations with professional and lay leaders in the Jewish philanthropic world over the past week that made me wonder if they had all attended the same high anxiety-over-technology-and-me session. The good news is that lots of people who either wanted to ignore or minimize the importance of the rapid rise in social media, are now paying attention. The not-so-good news is that they are stressing over their own ignorance … [Read more...] about You Can’t Tweet Your Way Out of This Dilemma
Bryan Miller writing in Fundraising Success Magazine: Understanding the New Breed of Digital Donors and How to Maximize Your Fundraising Through Their Networks With the global number of users on Facebook now fast approaching the size of the U.S. population, it’s surely clear that time is up for anyone who still wants to ignore online social networking as a passing fad. However, while nonprofits now generally recognize the need to take it … [Read more...] about Learning By Example: The New Breed of Digital Donors
A brand launch is a special moment in an organization’s public life and one that affords it the opportunity to greet both loyal and potential supporters with a fresh image and message that, if effective, will lay the foundation for building strong relationships between these valued supporters and the organization. The interesting and perhaps most telling thing about the debut of The Jewish Federations of North America brand (formerly United … [Read more...] about A New Brand is Born: What The Debut of The Jewish Federations of North America Suggests
It was announced last week that billionaire Google co-founder Sergey Brin had made a $1 million gift to HIAS, the organization that helped the then 6 year-old and his family escape anti-Semitism in the Soviet Union and establish themselves in the United States. It was heartening to read that one very successful American was reintroduced to the organization that played so important a role in giving his family a second chance and that they chose … [Read more...] about Is There a Sergey Brin in Your History?