from frogloop.com: Is Your Nonprofit Hitting the “She Spot”? An article and two recent books make the case that women, not men, have become the most vital market segment to reach, not only for consumer brands but for nonprofit organizations that seek to change the world. Consider the following facts: Women make contributions to twice as many charitable organizations as men do, and they are more likely to take greater risks in … [Read more...] about Why Market to Women?
The traditional start of the holiday shopping season, the Friday after Thanksgiving, has become something of a media event as well as an increasingly-watched indicator of consumer behavior. "Black Friday" as it is now ominously called, has its counterpart in the philanthropic world - the year-end push to December 31st--the last chance for nonprofits to book gifts for their annual campaigns. The retail "Black Friday" marketing blitz actually … [Read more...] about Coming Soon: Philanthropy’s Black Friday
Oprah Winfrey, the multimillionaire talk show host, media mogul, publisher, film producer, philanthropist, and general life force announced last week that she is closing down her highly successful daytime talk show in 2011 after 25 years of broadcast syndication. If you follow the Oprah phenomenon at all you can pick up some valuable insights for your nonprofit about how to connect to and keep strong ties with an increasingly fickle and … [Read more...] about Lessons from Oprah
Social media is FUN. You get to make new friends. And pass along really interesting information. You get to ask others to help you change the world and support your cause. You meet all sorts of wonderful, generous people. But what are you really doing? You are creating gathering places, living rooms for discussion, kitchens for cooking up ideas, in order to develop real stakeholders. Social media is, after all, an engagement strategy. You want to … [Read more...] about Don’t Start What You Can’t Maintain: The Back Side of Social Media
I had a number of conversations with professional and lay leaders in the Jewish philanthropic world over the past week that made me wonder if they had all attended the same high anxiety-over-technology-and-me session. The good news is that lots of people who either wanted to ignore or minimize the importance of the rapid rise in social media, are now paying attention. The not-so-good news is that they are stressing over their own ignorance … [Read more...] about You Can’t Tweet Your Way Out of This Dilemma