by Abigail Harmon Online fundraising, personal fundraising pages, email signatures, social networking sites, are just a few of the “new” methods for fundraising. But with each new invention, you must decide what you will invest in and what you will ignore. Sifting through the choices is not always an easy task but sticking to general rules of thumb can be. Before you start a new method for attracting donors stop and look at the decision … [Read more...] about Your Image Counts!
An obvious place to sign up for an email newsletter. A well placed donation button. A prominent photo that conveys your mission. These are all tactics that can boost the results of your nonprofit’s Website. But there’s plenty more that you can do on this front. Consider: Does your homepage cover essential points that meet the basic needs of your Website’s visitors? To see how good a job you’re doing at providing this critical … [Read more...] about How Effective is Your Website?
The New York Times February 9th article by John Tierney, titled "Will You Be E-Mailing This Column? It's Awesome" offered some fascinating insights from a recent University of Pennsylvania research study. The researchers, Jonah Berger and Katherine A. Milkman intensively studied The New York Times list of most-e-mailed articles, checking it every 15 minutes for six months in the period between August 2008 and February 2009. They determined that … [Read more...] about Is Your E-Mail Awe-Inspiring?
Charities need to be bolder and braver online by Elly Woolston The maturing of the online space has meant that we are increasingly finding comfort in tried and tested methods, rolled out time and time again. This often results in multiple brands using similar approaches to fish in the same shrinking ponds, and this should be a cause for real concern. For charities this is especially concerning. As a sector, we have not on the whole been … [Read more...] about Bold and Brave Digital Marketing
by Laura E. Kaufman There is nothing scientific about this post. No studies were conducted, no metrics gathered. I am simply sharing observations based on the experience of one donor: me. This year, I did my year-end giving either partly or entirely on-line. I gave to multiple non-profits. They included local, national and international organizations. Some gifts were to grassroots projects and others to large, well-resourced … [Read more...] about How Donor-friendly is Your On-line Presence?