By Jennifer Lieberman The internet is a place where you have only seconds to grab your visitor’s attention. Snap-judgement decisions are made about the vibrancy of a school, business, restaurant, or house of worship. Your synagogue website has the power to influence how an outsider perceives your community. Making a positive first impression is key. While our focus at Addicott Web is on helping synagogues thrive online, we began to wonder … [Read more...] about What Synagogues Can Learn from the Best Church Websites
By Deborah Kaplan Polivy, Ph.D. I sat in a meeting last week where a development director described her strategy for the annual mailing. Except there really was no strategy or maybe it was just the fact that a template letter would be sent once again as in prior years. The model letter she showed us was a page and a half and it did tell a nice story. It was also personalized. That was a good thing. I thought the letter was rather long although … [Read more...] about Some Thoughts on Improving the Annual Fundraising Letter
By Jaime Rapaport Barry When I was in graduate school, I interned for a startup anti-poverty foundation. It was a fascinating time to dip into an organization - we were wrestling with big foundational questions and just starting to develop our brand. I jumped into the process right as a local brand strategy firm presented their initial rounds of logo design. They were a bust - we just couldn’t see ourselves in them. The next round wasn’t much … [Read more...] about Insights On Building Your Reputation
Increasing Lay Leaders, Donor Prospects, and Israel Trip Participants
Applied Jewish Wisdom From Sukkot
By Bradley Caro Cook, Ed.D.
This is the second article in a series on growth hacking for Jewish engagement. As a gritty Jewish social entrepreneur who has grown micro-communities in nine cities, I will provide you with practical, grassroots, and research-based techniques to amplify your Jewish engagement. These techniques can be applied … [Read more...] about Adventures in Growth Hacking:
Who’s in Your “Sukkah”?
By Josh Gold I heard a striking insight recently from Rabbi Yaakov Deutscher. He’s the executive director for one of our long-time clients, KTA. It was something I had never thought of before, and I asked if I could share it with my readers. With Rabbi Deutscher’s go-ahead, here we are. The conversation was about our recent video together, since I was in the middle of writing up a case study to talk about our process and way of … [Read more...] about Why Honoree Videos are a Good Longterm Investment