By Josh Gold When you want to raise awareness or funds for a single, specific issue, it’s considered best practice to direct interested prospects to at least one designated landing page, rather than to your website. Want to learn more about landing page marketing in general? There’s already a lot written on the topic. The one thing we couldn’t find anywhere was someone looking at how you can use video to take a landing page-driven … [Read more...] about Take your Landing Page to New Heights with Video
Nonprofit Marketing Guide has released the 2018 Nonprofit Communications Trends Report. The report is compiled from the answers of over 1,100 nonprofit professionals who took the 2018 Nonprofit Communications Trends Survey in November, 2017. They answered these and other questions. How effective do nonprofit communicators feel on specific goals like community engagement, brand and reputation management, and supporting major donor … [Read more...] about Available Now: 2018 Nonprofit Communications Trends Report
By Josh Gold We’ve spent a lot of time talking about how to make the most of your organization’s annual charity gala. I want to zoom in for a minute on one specific element that is a popular feature of many of these functions: the honoree film. You’re probably familiar with the concept. Before invitations are sent out, organizations will often choose to name one or more individuals as great benefactors or allies. At the gala, they … [Read more...] about The Real Reason You Should Make Honoree Films
By Josh Gold I was listening to an NPR podcast the other day about an experiment conducted with Stradivarius violins. This name is absolute legend in classical music circles and in pop culture in general. A Stradivarius is the the ultimate standard in quality. It’s the go-to example of excellence. But how much of the hype is real? The podcast described a blind test where musicians tried out several different violins to see if they … [Read more...] about What Nonprofits Can Learn from Stradivarius
By Rachel Cyrulnik, MPA [Eight Burning Fundraising Questions for Eight Nights of Hanukah concludes.] Procrastination Philanthropy: Changing Tomorrow ... Tomorrow. Procrastination is human nature. That is why about 20% of giving for the entire year is packed into December, the last chance to get a tax deduction for the calendar year. As fundraisers, we are aware of this pattern and should be planning our End of Year campaigns … [Read more...] about Question #8: Is it Too Late to Execute a December Giving Campaign?