By Josh Gold Let’s talk about crowdfunding. Many organizations have been making it a big part - sometimes even the biggest part - of their fundraising efforts. This change has had some pretty dramatic consequences. And as someone who invests a lot of time and creative energy in nonprofit growth and success, I have to say - I'm definitely a fan. There's a lot to be excited about here. If you haven’t added crowdfunding to your nonprofit … [Read more...] about 4 Reasons Every Nonprofit Should Consider Crowdfunding
By Josh Gold In our first post on landing pages, we talked about using video to achieve two fundamental goals: getting people to visit your page, and getting them to commit to an action once they’re there. That covers question of how - how do you portray yourself? What tone and format that are best suited for the challenges of landing pages? Today, we’re tackling the question of what - what content will help you face these challenges? … [Read more...] about Why ‘Focus’ is the Missing Ingredient from Your Landing Page
By Elana Alfred [Editor's note: While this post is geared to the JDS world, there are lessons for all organizations.] Have you ever been in a conversation with someone and called the person a “millennial”? If you have, you may have experienced a less-than-pleasant reaction. The term “millennial” often has a negative connotation - one that indicates selfishness, entitlement, a lack of ownership and responsibility. While this generalization … [Read more...] about Marketing to Millennials
By Miriam Brosseau “Who is honoured? One who honours others.” - Avot 4:1 The school year and gala season are wrapping up, camps are springing into action, and even though it’s not the crazy marathon of fall holidays, Jewish organizations are busy. When it comes to marketing communications, you just want to get the word out so that someone - anyone - will listen. The instinct for most nonprofits is to use their marketing communications to … [Read more...] about Humility and Marketing the Jewish Organization
[The strategic development firm that brought you “Eight Burning Questions for Eight Nights of Hanukkah” is back by popular demand with “The Four Fundraising Questions You Should Be Asking this Spring,” providing vital help for your fiscal campaign close. RAISE Nonprofit Advisors utilizes its deep development and consulting experience to guide nonprofits through tough fundraising challenges, strengthening them and enabling them to achieve … [Read more...] about Question #4: How Do I Set the Stage for a Productive Summer?