Content is King by Florence Broder Congratulations! Your organization has decided to move forward in launching an online community. It’s time to launch a Facebook page, Twitter feed, YouTube channel, and a Pinterest board to stay current with online trends. Both lay people and professional staff are on board about the value that this new marketing channel can provide. You sense that this new venture has great potential, so you have earmarked a full-time position rather than appointing an intern to run it. You feel like you thought everything through, but it doesn’t seem to be working as you had hoped it would. … [Read more...]
Mistakes that Will Cost You and Your Organization

by Mordecai Holtz Misspelling a word in digital content is regrettable, yet understandable. Emails, blog posts, tweets and get sent by the boatload. They’re a casual means of communication. Mistakes happen. Sending fundraising materials with typos well, that will cost you! … [Read more...]
It’s Time to Review Your End of Year Mailings

by Deborah Kaplan Polivy, Ph.D. Over the past month I am sure that you, like me, have read many blogs and articles about end of year giving. Most of these suggested ways that you might convey a message so as to ensure a response, and a generous one, on the part of the recipient. Now, at the beginning of 2013, we are already starting to receive recommendations as to how to increase donations for the coming year. I’d like to propose one idea. … [Read more...]
Timelines
by Elizabeth Leiman Kraiem I have noticed recently that many organizations, especially in the Jewish world, are putting timelines on their websites. Timelines are decidedly old media, yet a combination of technology and chronology has made them new again. What else might explain their current popularity? What organizational and social needs do timelines address? Here are some observations about the role of timelines in organizations and short reflections on why this is a time for timelines. Timelines extend the reach of a mission statement. A good timeline tells a coherent story about an organization’s origins and development, and underscores the direction it chooses for the future. As when writing a mission statement, this requires choices about what to include and what to leave out, … [Read more...]
