Home Archives for Marketing

Without Quality Content, No One will Stay Engaged

Posted on March 3, 2013 Written by

Content is King by Florence Broder Congratulations! Your organization has decided to move forward in launching an online community. It’s time to launch a Facebook page, Twitter feed, YouTube channel, and a Pinterest board to stay current with online trends. Both lay people and professional staff are on board about the value that this new marketing channel can provide. You sense that this new venture has great potential, so you have earmarked a full-time position rather than appointing an intern to run it. You feel like you thought everything through, but it doesn’t seem to be working as you had hoped it would. … [Read more...]

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Mistakes that Will Cost You and Your Organization

Posted on January 15, 2013 Written by
mistakes to avoid

by Mordecai Holtz Misspelling a word in digital content is regrettable, yet understandable. Emails, blog posts, tweets and get sent by the boatload. They’re a casual means of communication. Mistakes happen. Sending fundraising materials with typos well, that will cost you! … [Read more...]

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It’s Time to Review Your End of Year Mailings

Posted on January 9, 2013 Written by
year-end

by Deborah Kaplan Polivy, Ph.D. Over the past month I am sure that you, like me, have read many blogs and articles about end of year giving. Most of these suggested ways that you might convey a message so as to ensure a response, and a generous one, on the part of the recipient. Now, at the beginning of 2013, we are already starting to receive recommendations as to how to increase donations for the coming year. I’d like to propose one idea. … [Read more...]

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Laying the Elusive Golden Egg Gangnam Style

Posted on January 6, 2013 Written by
golden egg

by Mordecai Holtz Social media is an absolutely fantastic tool. The potential to reach a global market by breaking the boundaries of classical marketing tactics is simply fascinating. But with all of its strengths, social media is not intended to be the life line of a fledgling organization or the golden egg that magically saves the day. Why is it then that some companies and NGO’s still think that what this medium holds can be used in this way. This question began bothering me a few days ago, when one of our clients invited us participate in their annual planning meeting. As part of their fundraising campaign, they set a goal to raise a significant amount of capital to complete a building. In describing their strategy of reaching this lofty goal, they included a mix of traditional and more … [Read more...]

Filed Under: Marketing, Using Technology Wisely Tagged: ,

Which is More Important: Social Media or Email Marketing?

Posted on December 13, 2012 Written by

by John Haydon If you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles. So it’s natural that at some point you’d ask, Which is more important: social media or email marketing? Alas, you need both. In the 2-minute video above, I briefly explain the difference between social media and email marketing and why both are critical components in your marketing arsenal. Social media and email marketing serve different purposes. How is email different from social media? Privacy. Email is imbued with a degree of intimacy. People invite you into their in-box for a specific purpose. Segmentation. You can divvy up email … [Read more...]

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Timelines

Posted on October 24, 2012 Written by

by Elizabeth Leiman Kraiem I have noticed recently that many organizations, especially in the Jewish world, are putting timelines on their websites. Timelines are decidedly old media, yet a combination of technology and chronology has made them new again. What else might explain their current popularity? What organizational and social needs do timelines address? Here are some observations about the role of timelines in organizations and short reflections on why this is a time for timelines. Timelines extend the reach of a mission statement. A good timeline tells a coherent story about an organization’s origins and development, and underscores the direction it chooses for the future. As when writing a mission statement, this requires choices about what to include and what to leave out, … [Read more...]

Filed Under: Marketing