Friday, February 10, 2012

Reflections on our Jewish Digital Future

from Project InCite: Reflections on our Jewish Digital Future Right now, we are living through a fundamental shift in the structure of our society. Digital media and portable connective devices are transforming our world by eliminating the transaction costs that once acted as barriers to offline activism. ... Our digital tools are stretching the limits of human potential, expanding the capacity of the individual and the collective to affect scalable, rapid change in our communities. ... Jewish institutions cannot afford to carry out their missions on the ground without simultaneously engaging with thought leaders and activists in “cyber space”. If we are doing a phenomenal job, our success will be reinforced and extended by the community online. If we are not, well, there is cause to … Continue Reading

The Role of PR in Fundraising

from voluntary sector network blog: Why fundraisers need to give more thought to PR PR and fundraising can have an uneasy relationship. Each can have high expectations of the other without really understanding what role they both play and how they would benefit from working more closely. Good communication and planning between PR and fundraising teams or individuals is essential. PR should reinforce and build on the messages that fundraisers are giving to supporters and in challenging times, such as the sector is facing now, the relationship between the two is even more important. Ask a charity what it wants PR to achieve and after 'raise awareness' will often come the answer 'raise money'. Sometimes it's even the other way round. There is often an assumption that the two are directly … Continue Reading

Legal Structure as a Tool for Accomplishing Your Goals

A veteran social entrepreneur provides a guide to those who are thinking through the thorny question of whether to create a nonprofit, a for-profit, or something in between. from Stanford Social Innovation Review: For Love or Lucre Social entrepreneurs who want to start a new venture quickly confront an important question: What type of legal structure should I create? Should I start a traditional nonprofit, a for-profit, or something in between? This is not a simple question to answer, and it is in some ways becoming more difficult with the proliferation of new legal structures like the B corporation that are intended to allow entrepreneurs to meet financial, social, and environmental bottom lines. I have started successful and unsuccessful for-profit and nonprofit ventures. My goal in … Continue Reading

How We’ll Fund Innovation and Sustainability

by Joe Brewer for Socialbrite.org It’s time to solve a fundamental problem that plagues progressives everywhere - the lack of seed money to get innovative projects off the ground and the absence of workable funding models to scale up the ongoing efforts to create systemic cultural, economic and political change. Every major economic paradigm shift throughout modern history has been propelled forward by the influx of financial capital to build institutions that support the new framework. In the 1850s and ’60s it was investment in cheap steel to lay down railways. A century later there were massive capital projects to build the interstate highway system and the explosion of suburban landscapes that accompanied it. Now we face a deeper challenge. Not only must we cultivate technological … Continue Reading

The Case for a Different Kind of Philanthropy

from Stanford Social Innovation Review: A Different Kind of Philanthropy What if foundations mostly gave unrestricted funding instead of dictating how grantees could spend their grants? What if foundations kept supporting grantees who performed instead of ending funding because the “grant cycle” had ended? What if foundations ditched the whole system of soliciting grant proposals and focused on proactively searching for great grantees? What if foundations expected grant reports to mostly consist of information the nonprofit was collecting anyway rather than specialized requests that sap the grantees resources? It seems like a pipe dream. A wish list of a harried executive director. But this sort of foundation exists. And it is thriving. … Continue Reading

The Facebook Email Challenge

from frogloop: The Email Wars In the battle to win the war to become a one-stop channel for all your commmunications, Facebook is launching its new Messaging service. Will it impact nonprofits? Yes. To understand why, first you need to understand exactly what Facebook mail is attempting to do. It’s “NOT email, “Email’s too formal,” said Mark Zuckerberg of Facebook, who thought of the idea after having a conversation with a teenager who said that email was too slow and official. ... Some early adopters in the space are quite excited about this announcement because they think it will make email more social and be easier to manage. If Facebook is able to pull this off ... it presents great challenges to nonprofits who rely on email for online fundraising and activism. … Continue Reading

Does Social Media Dilute Some Nonprofit Brands?

Do some [nonprofit] brands risk losing their essence, their identities, by playing nice with all the other brands in the social media sandbox? from brandchannel.com: Social Commerce: A Luxury that Luxury Brands Can’t Afford? Welcome to the age of social commerce. Social media - specifically, a strategic social media presence - not only supports but also shapes consumer and brand behavior and increases brand and personal value. Why? Let’s break this down. You allow an entire network to review your Tweets about recent purchases, Tumblr posts about cool finds, or Facebook likes and dislikes. That network cares about what you have to say, which validates your opinions and amplifies your confidence, your I-have-something-to-add chops. It’s social currency and makes you a more desirable … Continue Reading

Things That Should Scare Fundraisers

from Future Fundraising Now: Halloween special: Things that should scare fundraisers In honor of Halloween, when we seek that thrill of tiny fingers on the back of the neck, here are some things that should scare the heck out of fundraisers: Branding experts. These guys are the marauding, brain-eating zombies of the fundraising world. If they show up at your door, slam it. If they get in, run away. They are going to devour your fundraising program with their grand abstractions and faddish design. After the branding experts have come and gone, many organizations are stuck with a drop of up to 50% in fundraising revenue. Be sure to read the complete post for more. … Continue Reading

Facebook: The Connector Unlocker

from BrianSolis.com: The Business Guide to Facebook Part 1: Your Brand Page for the Social Web Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public. ... Facebook is a sparkplug for word of mouth and when engaged, contributes to the end of business as usual and the beginning of social … Continue Reading

With Online Fundraising, Real-Time Events Rule

from The Agitator: Online Fundraising Mistakes “Fundraisers focus on so much control and preapproval and thinking about what a Dec. 29 e-mail will look like today, and I don’t know that we should know that answer because I’m not writing e-mails today for Dec. 29 in anything else I do,” Gensemer says. “While we work schedules for clients that may go a month, two months, even three months out, there’s always flexibility because if today something’s in the news about cancer and I’m working for the Cancer Society, the e-mail that mentions something in the news is probably more relevant than what was planned a month ago on the schedule.” … Continue Reading