New Media Fundraising New interactive technologies are swiftly becoming a key element in the fundraising mix. Innovations generated during the last decade include Internet applications, mobile technologies and interactive television. Charities are now gearing up to use some of them in their fundraising programs. This article provides a summary of the most important new technologies, their features, and their advantages for fundraising. Internet It’s now been little more than ten years since the Internet, and especially the worldwide web, really became part of our daily lives. Ever since, more and more non-profit organizations have started using this medium; clearly, the Internet is changing philanthropy. By using the Internet, charities can reach a large number of people at relatively low … Continue Reading
User-Friendliness Starts and Ends With the Users
Website’s Ease of Use Determines Success of Online Fundraising by Daniël de Voogt Websites are playing an ever increasing role in charity fundraising and across the world as a whole, with a considerable increase in online donation. Yet for many charities it appears to be difficult to present themselves well on the internet. A recent survey shows that the user friendliness of websites still leaves much to be desired. As the organizations’ calling card and access point to the website, the home page must meet the highest demands of user friendliness. In today’s fast moving world a visitor remains on a web page for an average of only 27 seconds. A home page is at its most effective when the visitor can see what the site has to offer at a glance. The user must also be able to find his … Continue Reading
Fundraising Benefits of the Internet
by Michael Bres For the charity market, online marketing is the pre-eminent medium when it comes to eliciting a response. This may be by means of placing a banner or text link on the Internet on sites which you know your target group visits. Then people are just one click away from contact with you. If you then provide your information in an expert and exciting way, this will result in visitor interest and therefore in a response. Search engine marketing and optimization of it are also excellent ways of attracting potential donors. With the right approach, good results can be achieved in a highly cost-effective manner. If there is limited knowledge of search engine marketing within your organization, it is worth considering using a specialist for this purpose. What opportunities does the … Continue Reading
What Works in the 21st Century
The fundraising mix in the 21st century by Indira Sam-Sin Fundraising instruments have changed over the last twenty years. But donors have changed as well. Donors aren’t as loyal to their favorite charities as they were some years ago. If charities don’t approach the donors in the way donors want to be approached, they are likely to cancel their support. While donors have changed, technology has advanced. Do charities need to communicate differently with their donors? And do charities need to make use of new media to communicate with their donors? This article addresses both these questions. … Continue Reading
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