By Josh Gold In our first post on landing pages, we talked about using video to achieve two fundamental goals: getting people to visit your page, and getting them to commit to an action once they’re there. That covers question of how - how do you portray yourself? What tone and format that are best suited for the challenges of landing pages? Today, we’re tackling the question of what - what content will help you face these challenges? … [Read more...] about Why ‘Focus’ is the Missing Ingredient from Your Landing Page
By Josh Gold When I approach nonprofits to discuss video marketing, I usually deal with directors of development, recruitment, or marketing. I’ve seen firsthand that you’re all busy people with staffs to oversee, boards to answer to and concrete goals to meet for every quarter - ensure this much growth, or bring in this many dollars. A video marketing campaign can be a huge asset in achieving and even surpassing these goals. The … [Read more...] about Too Busy to Make a Video? What’s Holding you Back?
By Josh Gold When you want to raise awareness or funds for a single, specific issue, it’s considered best practice to direct interested prospects to at least one designated landing page, rather than to your website. Want to learn more about landing page marketing in general? There’s already a lot written on the topic. The one thing we couldn’t find anywhere was someone looking at how you can use video to take a landing page-driven … [Read more...] about Take your Landing Page to New Heights with Video
By Josh Gold We’ve spent a lot of time talking about how to make the most of your organization’s annual charity gala. I want to zoom in for a minute on one specific element that is a popular feature of many of these functions: the honoree film. You’re probably familiar with the concept. Before invitations are sent out, organizations will often choose to name one or more individuals as great benefactors or allies. At the gala, they … [Read more...] about The Real Reason You Should Make Honoree Films
By Josh Gold I was listening to an NPR podcast the other day about an experiment conducted with Stradivarius violins. This name is absolute legend in classical music circles and in pop culture in general. A Stradivarius is the the ultimate standard in quality. It’s the go-to example of excellence. But how much of the hype is real? The podcast described a blind test where musicians tried out several different violins to see if they … [Read more...] about What Nonprofits Can Learn from Stradivarius