By Josh Gold How long in advance do you need to start working on a video? All too often, I’m approached by clients who need a finished product in mere weeks. Because they aren’t familiar with how the video-making process works, it simply doesn’t occur to them that they’re se … [Read more...] about How Long Does it Take to Make a Video?
By Josh Gold Working with nonprofits, I’ve noticed a funny thing that sometimes happens when I start making suggestions for how they can make their messaging more clear, specific, and targeted. Let’s say I’m on a job with an organization that helps people climb out of debt. … [Read more...] about Want More Participants? Build a Brand and They Will Come
By Josh Gold While many nonprofits employ video at their live events, my feeling is that there’s still a lot of untapped potential when it comes to integrating video into these longer, in-person presentations. When you’re hosting a workshop, an open house, or other pre … [Read more...] about Set ’em Up and Knock ’em Down – Video and Live Events
By Josh Gold Let’s say you’ve just introduced a prospective donor to your culture and purpose in the Identity Film. They liked what you had to say; they think it looks interesting. Does that mean they’re ready to donate? Probably not just yet. It’s going to take a little mor … [Read more...] about Success Stories: The Underrated Videos That Just Might Seal the Deal
By Josh Gold Connecting with new donors is important. Creating a name for your organization is incredibly valuable. But while you’re busy trying to drum up wider interest, it’s important not to forget about the supporters you already have. There are all kinds of videos (a … [Read more...] about The Easy, Highly Profitable Fundraising You’re Not Doing