Is your organization sending out junkmail? If so, shame on you. You are in the wrong profession. Before you send your resume to McDonald's, let me clarify: Junkmail is any mail from any sender that's irrelevant, annoying, or just plain stupid. It's a subjective perception. Junkmail is often received. But it should never, ever be sent. Here's a quick way to see whether or not you're guilty of sending junkmail. Check any of these statements you agree with: Our mail annoys our donors. I wish we didn't have to ask for funds. Direct mail is a terrible thing—I wouldn't do it if we didn't have to. If you checked any of the above, you are probably sending junkmail. You have an attitude against direct-mail fundraising that is self-destructive—and probably self-fulfilling. Your mail is junk … Continue Reading