The attack Saturday in Tucson, Arizona that critically injured Congresswoman Gabrielle Giffords, killed a federal judge, a nine-year-old girl and six other innocent bystanders marks a new and painful moment in our country’s history. As information continues to unfold about the attacker’s motives, the local sheriff blamed the “toxic political environment in Arizona” for the carnage. Some may rationalize this latest tragedy as the act of a … [Read more...] about Tucson, Arizona: When Words Kill
I happened upon a fun and funny online concept brought to you by the smart and clever people at Coca Cola. The entire MyCoke site is filled with some great marketing ideas, but the one that caught my eye is its Coca Cola Smile-izer interactive experience. If you click on one of the floating Coke bubbles, it bursts open with the sound of laughter created by one of thousands of MyCoke website visitors willing to participate in a little … [Read more...] about Coca Cola Bubbles Up an Idea
If you have not taken a hard look at the messages you have been sending your most valued donors over the past six to twelve months, go grab a few samples, sit down with them and put yourself in the shoes of your donor. Read the messages one at a time (in the sequence they were sent) and think about how you reacted to each one. If you see lots of repetition, nothing new or surprising, you are not effectively communicating with your most important … [Read more...] about Is Your Message as Limp as a Day-Old Latke?
In my experience, nonprofit fundraisers seeking to secure a repeat or increased gift from a donor - especially one who made a first and/or modest gift - too often jump to the conclusion that if a donor gave to (fill in your cause or special campaign here) they are likely to continue to give to the cause that prompted that initial donation. So, just keep asking them over and over again. Or at least, as this line of thinking goes, make sure that … [Read more...] about Just Because I Ordered Tuna Salad For Lunch Today Does Not Mean That’s All I Eat
Believe it or not, I still hear lots of skepticism about the value of social media from people who just don't see how time spent engaging on Facebook, YouTube or Twitter translates into results. Never mind that the world now spends over 110 billion minutes on social networks and blog sites, according to Nielsen. For some busy and otherwise-engaged people all this time spent tweeting, chatting and texting is time lost to more important … [Read more...] about Selling the Not-Always Apparent Benefits of Social Media