I’ve been thinking about the concept of Return on Engagement (ROE). Instead of focusing on number of followers, we need to focus on the number of engaged followers. Just measuring the number people who follow your organization online tells an incomplete story. How many of those followers are likely to actually care about your campaigns? We need to focus on engagement strategies, and design engagement. While we are learning every day more about how to design social media engagement, it is trickier to measure it. The next step is thinking about measuring engagement. Measuring engagement is critical. If we don’t know how engaged people are in our social spaces, we won’t have a clue about whether or not our social media campaigns will work. I know that there must be a strong relationship … Continue Reading
Developing the Israeli Third Sector: NP Tech Launches GuideStar Israel
In early August, NP Tech launched Guidestar Israel. It took almost five years to make GuideStar Israel a reality, and it is an incredible resource for Israeli nonprofit organization. The GuideStar project was established as an unique cooperative venture by the Ministry of Justice, JDC-Israel, and Yad Hanadiv with the objective of developing civil society in Israel. NP Tech (established by JDC-Israel and Yad Hanadiv) is the operating organization behind GuideStar Israel. It provides services and activities designed to help social organizations make information and communications technology (ICT) more accessible to social organizations to reach their goals. NP Tech wants to create a “socio-technological market” in which different providers offer their products for social activity advancement, … Continue Reading
What Makes A Killer Social Media Press Release?
Last week, I received an absolutely incredible press release; a vivid, kinetic preview of an event, the ROI Summit, entitled “The Future is Here.” The ROI social media press release (SMPR) included photos, a twitter pitch, recent news, online resource links, featured Summit participants, videos, and of course…the pitch. Toby Dershowitz, of The Dershowitz Group, was kind enough to talk about how the company crafted the SMPR, best practices, how to measure the success of a SMPR, and predictions about the future of the social media press release. What did you want to feature in the ROI social media press release? We wanted to highlight three things: The vision of Lynn Schusterman, who has made the ROI Community her signature philanthropic project. The members of the ROI network - … Continue Reading
Where is The Open Source Organization?
Almost a year ago, I wrote a blog post entitled “The Non-Profit Quarterly Report.” In this post, I argued that nonprofit organizations should offer online quarterly reports, and mimic the transparency exemplified by Jonathan Schwartz’ online quarterly reports. (Jonathan is the CEO of Sun Microsystems.) John Maeda, President of the Rhode Island School of Design and social media advocate, argues that “in many cases complete clarity should be a leader’s goal rather than complete transparency.” If you combine the concepts of organizational clarity with transparency and inclusionary decision making, then you create a new type of organization: The Open Source Organization One organization has stepped up to the plate to show us how it’s done: PresenTense Group. The PresenTense Group … Continue Reading
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