Last week I spoke at the NYC Social Media for Nonprofits conference on creating and measuring return on engagement. In fact, social media engagement should have been the untitled conference theme. Almost every speaker presented a case study or spoke about his/her use of social media for successful engagement, from how to use video to engage (Charity:Water’s September Birthday campaign) to how to create multi-channel fundraising engagement (Big Duck). And you know what? They’re right. Without engagement, social media ultimately fails. However, you can design your social media activities to create online engagement, which is the focus on my presentation. My conference presentation covered five core concepts about how to design real online engagement for the highest return on … Continue Reading
How to Create a More Social Website
by Debra Askanase (Socialbrite) and Seth Giammanco (Minds on Design Lab) If you’re considering revamping your website to include social elements like the Facebook Like button, streaming from YouTube, or adding information from a social site through its API, it can be overwhelming to know where to begin. There are many ways to “get social,” and so many reasons for doing so. Primarily, it’s about creating a fundamentally engaging experience for the website visitor that brings them closer to your organization. The process of considering how to get social starts with considering goals. Why integrate social into your website? Ask yourself: what do you want to accomplish for your organization using social media? Having a goal seeks to address why you might want to make your website … Continue Reading
Measuring Online Engagement: A Beginning
I’ve been thinking about the concept of Return on Engagement (ROE). Instead of focusing on number of followers, we need to focus on the number of engaged followers. Just measuring the number people who follow your organization online tells an incomplete story. How many of those followers are likely to actually care about your campaigns? We need to focus on engagement strategies, and design engagement. While we are learning every day more about how to design social media engagement, it is trickier to measure it. The next step is thinking about measuring engagement. Measuring engagement is critical. If we don’t know how engaged people are in our social spaces, we won’t have a clue about whether or not our social media campaigns will work. I know that there must be a strong relationship … Continue Reading
Developing the Israeli Third Sector: NP Tech Launches GuideStar Israel
In early August, NP Tech launched Guidestar Israel. It took almost five years to make GuideStar Israel a reality, and it is an incredible resource for Israeli nonprofit organization. The GuideStar project was established as an unique cooperative venture by the Ministry of Justice, JDC-Israel, and Yad Hanadiv with the objective of developing civil society in Israel. NP Tech (established by JDC-Israel and Yad Hanadiv) is the operating organization behind GuideStar Israel. It provides services and activities designed to help social organizations make information and communications technology (ICT) more accessible to social organizations to reach their goals. NP Tech wants to create a “socio-technological market” in which different providers offer their products for social activity advancement, … Continue Reading
What Makes A Killer Social Media Press Release?
Last week, I received an absolutely incredible press release; a vivid, kinetic preview of an event, the ROI Summit, entitled “The Future is Here.” The ROI social media press release (SMPR) included photos, a twitter pitch, recent news, online resource links, featured Summit participants, videos, and of course…the pitch. Toby Dershowitz, of The Dershowitz Group, was kind enough to talk about how the company crafted the SMPR, best practices, how to measure the success of a SMPR, and predictions about the future of the social media press release. What did you want to feature in the ROI social media press release? We wanted to highlight three things: The vision of Lynn Schusterman, who has made the ROI Community her signature philanthropic project. The members of the ROI network - … Continue Reading
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