This article from copyblogger.com was written for the for-profit world. The applications for us in non-profits are many.
“The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.
Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.
Is it enough?
The Coming of Ages
There are four generations out there right now, all with money to spend: the Silent Generation, the Baby Boomers, Generation X (or the Thirteenth Generation) and Generation Y (or the Millennial Generation). These people are zooming through the Internet connections. They’re surfing and buying every day. They’re looking for solutions, and you may have exactly what they want.”
Read the complete article here.
And check out our previous post, Connecting Generations.